Every business runs on the same fundamentals.
Every business has customers, makes money, has competition, has an ideal customer, has core competencies. A Roadies Tune-up examines all of them and builds the foundation that everything else stems from. Not a question answered. Not a task performed. A learning of the business that compounds.
A complete package of deliverables built around an Action Plan.
A Roadies Tune-up is a complete strategic examination of your business. The deliverables below each answer a question every business leader carries unresolved. Together they give you the picture of your business that the work in front of you depends on.
A short summary at the top of the package.
Before the deliverables, an opening read that orients you. Here is what we found. Here is the root cause. Here is what we recommend you act on first. The synthesis reads in three minutes and tells you where to look. It guides you through the deliverables and helps interpret the findings.
Competitive Landscape.
Your top competitive threats rendered as an interactive landscape you can view from different angles to gain a deeper understanding of who is in your space, where they are pressing, and where you have room. The visual centerpiece of the package and the deliverable most leaders walk into their next board meeting with.
Tiered competitor threats summary.
A tiered summary of your company's competitive landscape, with a brief description of each top threat: who they are, what they do, and why they matter to you specifically. The brief read that pairs with the landscape; deeper profiles, leadership tracking, and battlecards come with continued engagement.
Ideal Customer Profile (ICP) brief.
Your ICP for your actual business, not a generic template. Company size, type, market, the role profile of the buyer, the pains that drive the purchase, where the buyer lives online, and the exclusion criteria that separate look-alikes from the real ones. Built from your customer signals, not assumed from your category.
Competitive Positioning and Problem Brief.
Where your company sits relative to the competitive landscape, what differentiates you, and what you can credibly claim. If you arrived with a bounded question (a pricing decision, a hiring question, a specific competitive threat), the brief includes a directional read on that problem alongside the positioning work. Tight scope, deliverable from the Tune-up inputs.
Marketing and website audit.
A read on whether your marketing surface carries the positioning to the right customer. Messaging alignment, conversion readiness, fit to your ICP, and a short list of rewrites in your brand voice. The website read goes further than usability. Most sites are still built for the old rules of search, ranking on a results page, while the way customers find businesses has moved. AI engines now answer customer questions directly and cite the source they trust. The audit measures whether your business is cited where it should be, who is being cited in your place, and the sequenced changes that would close the gap.
Action Plan.
A sequenced Action Plan with prioritized actions, owners, and what each step is meant to produce. Three to five strategic priorities in the order that creates the most leverage. The plan you can put to work the next day, designed to be executable rather than aspirational. Timeline is open by default; if you want dated phases or week markers applied to the plan, the team adds them after the engagement based on your operating cadence and capacity.
Four phases. 2 to 3 business days end to end.
A Tune-up runs on a structured shape so you know what is happening at every step. We lead you through the inputs Roadies needs; you do not have to know what to ask for.
Onboarding
30 to 45 minutes on your sideA 30-to-45-minute call where we upload your information and walk you through specific questions about your business. We guide you step by step; you do not need to know what to ask for.
Foundation
24 hours behind the scenesThe Roadies AI team builds the customer-specific foundation behind the scenes. The competitive set, the ICP read, the positioning hypothesis, the marketing audit, the working frame for each deliverable. You do not see this phase. You wait.
Delivery
A 60-minute callA 60-minute delivery call where we walk you through the deliverables and answer any questions. For each one: here is what we found, here is what we recommend, here is what we recommend you do with it.
Continuation
A short call a week laterA quick follow-up call about a week after delivery to check in, answer further questions, and discuss next steps. Open-ended; we are here if you want to continue, refine, or simply use what you have.
The Tune-up stands on its own. If you want to keep going, the team is yours.
The Action Plan is the natural bridge. Each line item is a choice. You can run the plan internally with your team. You can hand the AI team the lines you do not have capacity for and keep building. You can come back in six months for a re-baseline when the business has moved. None of those choices is the right one for everyone. The right one is the one that fits where you are.
Continued engagement runs on your terms.
The AI team that learned your business in the Tune-up stays with you if you want it. No re-onboarding. No re-explaining. The intelligence keeps building.
Start a Tune-up.
We read every submission and reply inside one business day. Tell us what you are trying to solve today and what would make this engagement land for you.
Start a Tune-up